Imagine needing high-speed internet to grow your business, help your kids with schoolwork or simply stay connected, but finding yourself blocked by complicated processes, lengthy contracts or a lack of nearby service providers. This is a reality for many in underserved areas, particularly when studies show that 46% of the South African population is not yet covered by fibre. And this is exactly what we’re working to change.
That’s why we’re thrilled to announce the launch of our second Zoom Flex retail store, now open at Lethlabile Mall! What’s more, we’ve also expanded our footprint by launching mini service centres in Ratanda, Borwa, Stretford MP and Orange Farm, ensuring that more people can easily get connected without jumping through hoops.
What makes this expansion so important? And how does it address the unique needs of South African consumers? Let’s take a closer look.
Get activated, instantly
We know that many communities don’t have easy access to online services, and that can make something as simple as getting internet feel like a big hurdle. Whether it’s due to a lack of banking infrastructure or limited online access, the reality is that fibre services are still out of reach for too many South Africans.
One of the best parts about having a physical retail space is the ability to offer instant service activation. There’s no waiting around for a technician to come to your house or for paperwork to process. You walk into the store, choose your prepaid package and you’re good to go. It’s that simple.
This level of convenience is something we’re really proud of. We know that when people come to us, they’re looking for fast, reliable internet – and they want it now. By offering instant service activation, we’re delivering on our promise of speed and efficiency, making sure that you get connected without delay.
Get the support you need, when and where you need it
One of the key reasons behind our expansion is to bring fibre closer to the people who need it most. For many people, the idea of switching to fibre can be intimidating. They might not fully understand how it works, how much it costs, or what benefits it offers compared to their current setup. Our retail spaces serve as education centres, where potential customers can learn about fibre internet in a simple, approachable way.
In these locations, our staff provide personalised assistance, walking customers through the various prepaid options and explaining how to activate and manage their service. This level of hands-on support helps eliminate any confusion or hesitation customers might have, making the transition to fibre smoother and more comfortable.
Boosting brand presence and trust
Establishing physical retail spaces also boosts brand visibility and trust. In communities where our name might be new, seeing a Zoom Fibre store in your local mall builds credibility. It shows we’re here to stay, and that we’re serious about serving the community.
By being present in local malls and communities, we’re able to create a stronger connection with the people we serve. You’re not just dealing with an online service or a call centre – you’re talking to real people who are part of your community and who understand your needs.
Why prepaid fibre makes sense
In many South African communities, prepaid services are the norm. Whether it’s mobile data, electricity or other utilities, people are accustomed to managing their costs on a pay-as-you-go basis. It offers them the flexibility to top up when they need to, without being tied to long-term financial commitments.
Zoom Flex taps into this familiar model, making it easier for people to understand and adopt fibre internet. We’re removing the barriers that have traditionally prevented people from accessing fibre and we’re making high-speed internet available to a much broader audience.
What’s next for Zoom Fibre?
This is just the beginning. We believe that everyone deserves access to reliable internet, and with Zoom Flex, we’re making that a reality – one store at a time. With mini service centres rolling out in all our prepaid areas, we’re committed to making fibre internet more accessible than ever before.
Stay tuned for updates on our new locations and come visit us at Lethlabile Mall or one of our mini service centres. Whether you’re ready to get connected or just curious to learn more about Zoom Flex, we’re here to help you every step of the way.
